MEET THE TEAM
Cann Strategy, a cannabis business consulting service, equips businesses with the necessary tools and knowledge for success in a rapidly changing industry. Since 2016, we've been creating personalized solutions that confront challenges directly, drawing from our team of experts with extensive experience in licensing, operations, product sales, research, team building, and business development.
Our services are trusted by both new and growing companies in the cannabis industry. We provide comprehensive counsel and guidance through all stages of business, including pre-license planning, application writing, launch, expansion strategy, long-term growth tactics, operations, and employee training and retention. We're passionate about giving cannabis businesses the freedom and flexibility to thrive.
Small teams providing customized, project specific support.
"If all you're trying to do is essentially the same thing as your rivals, then it's unlikely that you'll be very successful."
- Michael Porter
MEET THE FOUNDER
"If you want to succeed in the cannabis industry you have to have a defined vision, believe in rigorous standards of performance, create competitive advantages, and have an unwavering desire to win."
Juliana Whitney, the force behind Cann Strategy, is not just another cannabis business strategist and entrepreneur. With a Master's degree in Business Administration, specializing in New Venture Development, she has fiercely unlocked the potential of budding ventures in the cannabis industry since 2015.
Her journey in the industry began with a critical role in the pioneering team of the first medical marijuana dispensary in Las Vegas. Here, she honed her skills in customer relations, inventory management, sales, operating procedures, and training. She navigated the rough regulatory waters of operations, identified the gaps in industry performance, excelled in serving cannabis consumers, and fine-tuned operational efficiencies.
These experiences opened her eyes to the multifaceted challenges confronting new cannabis ventures. Fired up to make a bigger impact, Juliana ventured into cannabis business consulting in 2016. Since then, she has commanded teams of industry mavens to secure competitive licensing and foster industry-leading cannabis ventures. Among her notable achievements is launching the first ever dispensary owned by Deep Roots Harvest, now a vertically integrated operation with seven dispensary locations; developing the training program that Planet 13 Holdings - a multi-state publicly traded cannabis company with operations in Nevada, California, Illinois and Florida, and owner of the largest dispensary in the world - has used to train 500+ of its dispensary employees; and helping Southern Crop obtain the first ever medical cannabis business licenses in Mississippi.
As a recognized authority in the field, Juliana has graced numerous industry podcasts and news outlets. She's a sought-after speaker, having shared her insights on business success, marketing, and branding at platforms like the G4 Live Convention in Las Vegas, the Cleveland School of Cannabis, and Cannadelic Miami. Bold, assertive, and influential, Juliana Whitney is a force to reckon with in the cannabis industry.
BY THE NUMBERS
YEARS IN CANNABIS
CANNABUSINESS TYPES SERVED