ABOUT US
Cann Strategy empowers cannabis businesses of all sizes and scales with the tools and expertise required to excel in an ever-evolving industry landscape. Its team is passionate about emboldening cannabis firms nationwide with the freedom and flexibility to do what they do best: grow.
Since 2016, Cann Strategy has built its reputation by crafting bespoke client solutions that address challenges head-on, utilizing a bench of experts and consultants from across the country with combined decades of experience in licensing, operations, product sales, research, team building, and business development.
New entrants and expanding companies alike trust Cann Strategy to provide counsel and guidance throughout the entire cannabis business lifecycle to ultimately reach their goals, from pre-license planning, application writing, and launch, through to expansion strategy, long-term growth tactics, operations, and employee training and retention.
- Michael Porter
"If all you're trying to do is essentially the same thing as your rivals, then it's unlikely that you'll be very successful."
FOUNDER
"If you want to succeed in the cannabis industry you have to have a defined vision. Believe in rigorous standards of performance, creative competitive advantages, and winning based on being greater." - Juliana Whitney
Juliana Whitney is a cannabis business strategist and entrepreneur. She holds a MBA with a specialty in New Venture Development, and she has been using her passion for new venture development in the cannabis industry since 2015.
Her introduction to the cannabis industry was as a member of the starting team for the first medical marijuana dispensary to open in the City of Las Vegas, where she oversaw customer relations, inventory intake, sales, order processing, and training. In this role, she learned how to deal with the turbulent regulatory environment regarding operations, how to best serve cannabis consumers, and how to improve efficiencies in a cannabis operation.
Working in this nascent and complex industry exposed Juliana to many challenges and obstacles plaguing new cannabis businesses, which inspired her to use her experience and vision in a more impactful capacity. In 2016, Juliana began cannabis business consulting and has since led teams of industry experts to complete successful competitive licensing applications and build industry leading cannabis businesses including launching Deep Roots Harvest which is now a seven location vertical operation and developing the training program which has now been used to train hundreds of employees for Planet 13 Holdings.
She has recently been interviewed on multiple industry podcasts and news outlets as an industry expert and has been asked to speak on topics ranging from cannabis business success tips to marketing and branding at the G4 Live Convention in Las Vegas, the Cleveland School of Cannabis, and the Global Hemp Association.
CANN STRATEGY
BY THE NUMBERS
50+
YEARS OF COMBINED EXPERIENCE
7
4
20+
90%
YEARS IN BUSINESS
CANNABUSINESS TYPES SERVED
INDUSTRY PARTNERS