“Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value.”
― Michael E. Porter,
Author of Competitive Strategy
Highlights
10 years
90% Success
13 Markets
Cannabis Industry Experience
License Success Rate
Medical & Adult Use States
Founder Juliana Whitney has been in the cannabis industry since the Nevada medical market launched in 2015.
For 10 years we've guided clients through winning cannabis licensing applications in medical and adult use cannabis markets.
AZ, CA, DE, FL, IL, KY, MN, MO, MS, NV, NY, OH, SD,
Client Testimonials
Dedicated Client Focus
Comprehensive Support
Outcome Oriented
Owner
Sanjay B.
Down to Earth Canna
New York
Nothing short of phenomenal! Indispensable ally – and total a game changer.
Founding Member
Ros P.
Southern Crop
Mississippi
We encourage everyone to work with the Cann Strategy!
Co-Founder
Kouanin V.
Green Life Productions
Nevada
Knocked it out of the park! Now we have one of the first consumption lounge licenses in the state! state!
COO of Florida Operations
Jeffrey T.
Planet 13 Holdings
Florida
Excellent operations insights! The support was invaluable.
CEO
Mike W.
Diamond Coast Cannabis
Delaware
Absolutely amazing. I interviewed 10 different consultants and Juliana was the most sincere and real. Incredibly thankful I went with Cann Strategy.
Owner
Abdul H.
Canna Buddha
New York
A sincere appreciation goes out to Juliana Whitney Whitney at Cann Strategy for her exceptional contributions. Thank you for consistently being there whenever we required assistance.
CEO
Willie K.
Pure Path
Kentucky
Juliana is extremely knowledgeable and made the entire process for a novice in the industry super easy!
Founder
Alfred M.
Secor Capital
Illinois
The best in the industry! Above and beyond what we expected.
Cannabis Business Consulting Services
From launching and optimizing, to merging and expanding, our cannabis consultants provide customized services that drive success for cannabis companies at every phase.
Strategy in Cannabis Business
Let's face it—gone are the days when simply opening your doors meant customers flooding in. Gone are the days when launching a cannabis product in basic packaging would see it fly off the shelves. Ideas alone no longer suffice; today's customers demand more, and the competitive landscape has become significantly more intense.
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With 10 years of cannabis industry consulting experience, Juliana Whitney of Cann Strategy partners with ambitious cannabis companies determined to dominate their markets, whether operating in one state or scaling across multiple regions. Clients are forward-thinking leaders who understand the value of intentional, well-crafted short-term and long-term strategies tailored specifically to their unique business objectives.
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Whether it's optimizing individual teams, refining department operations, or strategically transforming entire organizations, Cann Strategy provides the expertise and solutions to help cannabis businesses play to win.
Media Features
Media features, interviews and speaking engagements.
Cannabis Business
Must Reads
Our top three book recommendations for gaining valuable insights into the cannabis sector's big picture - exploring two key industry considerations: product and politics.