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About Cann Strategy

Cann Strategy was founded in 2017 by Juliana Whitney, whose passion for operations and startup companies found a perfect home in the burgeoning cannabis industry. Recognizing the unique challenges and opportunities within this space, Juliana set out to drive the success of cannabis businesses by applying her expertise in operational excellence and strategic thinking.

Initially, Cann Strategy focused on securing competitive license applications for clients, addressing the primary need of the cannabis industry at the time. Over the years, we have successfully helped numerous clients obtain licenses, paving the way for their entry into the market. However, as the industry has evolved, so too have the needs of cannabis businesses.

Today, simply standing up an operation is no longer a guarantee of success. The cannabis market has matured, and operators must excel both internally and in their interactions with customers, whether they operate in a business-to-business or business-to-consumer environment. Recognizing this shift, Cann Strategy has expanded its services to focus on comprehensive business operations consulting.

At Cann Strategy, we believe that there are in-depth and creative ways to enhance operations that go beyond linear thinking. We combine tried-and-true linear solutions with alternative, innovative, and qualitative measures to drive the big picture of a business. Our approach ensures that cannabis businesses are not just compliant and efficient but also dynamic and forward-thinking.


To be the industry leading go-to cannabis business operations firm helping develop and expand the most well known, well respected, profitable and sought after cannabis companies in the country.


We envision a cannabis industry that sets the example for all other industries.  That operates so efficiently and mindfully that it leads the way for business standards at large. Product quality, employee treatment, consumer welfare, sustainability, CSR, profitability... we believe the cannabis industry is capable of leading the way in all of it.


At Cann Strategy, we value trust and transparency above all else. We build partnerships based on mutual respect and open dialogue, keeping you fully informed every step of the way. We measure our achievements not just in financial gains but in the growth and prosperity of our clients' businesses. Your success is our success.


Transitioning from plan to action can be daunting—but not with us by your side. Our hands-on approach in orchestrating operational measures ensures that plans are implemented thoroughly and pivoted when it's deemed necessary for the best outcomes of the business. We prioritize transparency in everything we do—from clear communication to detailed progress reports—forging long-term relationships grounded in trust. 

Tell us how we can support your success.

We're here to listen.

Thank you for your message!

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