The cannabis industry is rapidly growing, and with this growth comes a need for well-trained employees. Though it is one of the most undervalued and overlooked practices in cannabis businesses, training employees in the cannabis industry can increase a company's bottom line earnings over time. This is because a well-trained employee is more productive, efficient, and can provide better customer service, which leads to customer satisfaction and loyalty. In this article, we will explore the benefits of training employees in the cannabis industry and how it can positively impact a company's performance.
Improved Customer Service
Training employees in the cannabis industry is essential for providing high-quality customer service. Customers who come to a dispensary or a cannabis-related business want to feel comfortable and confident in the products they are purchasing. A well-trained employee can provide guidance on the best products for a customer's needs and answer any questions they may have. This type of customer service leads to customer satisfaction and loyalty, which in turn increases a company's bottom line earnings.
Compliance with Regulations
The cannabis industry is heavily regulated, and compliance with regulations is crucial for any cannabis-related business. Employees who are not properly trained on regulations can unintentionally break the law, resulting in hefty fines and potentially losing their business license. Therefore, it is important for employees to be trained on regulations related to cannabis, such as packaging and labeling requirements, licensing and permitting, and local and state laws. Compliance with regulations can help avoid costly fines and legal issues, ultimately increasing a company's bottom line earnings.
Increased Efficiency
Well-trained employees are more efficient in their work, leading to increased productivity and a faster turnaround time. When employees are trained on the company's policies, procedures, and processes, they can perform their job tasks more effectively, reducing errors and saving time. This efficiency can translate to a higher volume of sales, which increases a company's bottom line earnings.
Better Inventory Management
Inventory management is crucial in the cannabis industry. With various strains, products, and dosages, keeping track of inventory can be overwhelming. However, a well-trained employee can help manage inventory more effectively, reducing waste and increasing profitability. They can also ensure that products are in stock and readily available, leading to better customer service and sales.
Consistency in Product Quality
Training employees on the company's products and procedures can ensure consistency in product quality. When customers come to a dispensary or a cannabis-related business, they expect the same level of quality each time they make a purchase. A well-trained employee can ensure that products are properly stored, labeled, and packaged, maintaining the product's quality. If a product that a customer love sis unavailable, a well trained employee will be able to suggest a product of comparable quality and effect, therefore maintaining the customer's satisfaction level. Consistency in product quality leads to customer satisfaction and loyalty, which can ultimately increase a company's bottom line earnings.
Reduced Turnover
Employee turnover can be costly for any business. When employees leave, the company must invest time and resources into recruiting, hiring, and training new employees. However, when employees are properly trained and feel valued, they are more likely to stay with the company long-term. Reduced turnover can save a company money and increase its bottom line earnings over time in a multitude of ways by reaping the benefits of long-term employees including competency, customer rapport, and operational optimization suggestions.
Employee Satisfaction
Training employees in the cannabis industry can also lead to increased employee satisfaction, because the employees feel competent, capable, and like they are making a valuable contribution in the workplace. When employees feel confident and competent in their job tasks, they are more likely to enjoy their work and feel fulfilled. This satisfaction can lead to increased productivity and an improved level of customer service, which translates to a higher volume of sales and increased profitability.
Conclusion
Training employees in the cannabis industry is crucial for any cannabis-related business. Well-trained employees can provide high-quality customer service, ensure compliance with regulations, increase efficiency, manage inventory more effectively, maintain consistency in product quality, reduce turnover, and increase employee satisfaction. All of these factors can positively impact a company's bottom line earnings over time, though many executives have yet to realize the benefits that such an accessible investment can make on their P&L statements. Companies that understand the benefits of employee training and make efforts to take advantage of investing in their employee competency and confidence will be ahead of the competition.