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Dispensary Consulting: What It Is, Why It Matters, and How Cann Strategy Helps Dispensaries Succeed
Dispensary consulting comes is a specialized field that helps cannabis retailers build strong foundations, optimize operations, and stay compliant while scaling sustainably.

Cann Strategy
Jun 53 min read
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The 5 Largest Multi-State Cannabis Companies in the U.S. (2025)
Top 5 cannabis MSOs are setting the tone for industry trends—from branding and customer experience to M&A strategy and vertical integration. Below, we dive into the five largest MSOs in the U.S. as of 2025, based on market share, revenue, footprint, and strategic activity.

Cann Strategy
Jun 34 min read
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Why Cannabis Business Development Consulting Is the Key to Your Company’s Next Stage
Where cannabis business development consulting becomes not just a smart move—but a strategic necessity.
In this article, we’ll explore what cannabis business development really entails, why it’s vital for long-term success, and how working with experienced consultants like Cann Strategy can help you grow smarter, faster, and more profitably.

Cann Strategy
Jun 34 min read
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Dispensary Operating Procedures Explained: The Backbone of Compliance and Efficiency
Dispensary Operating Procedures (SOPs) are formal written documents that detail how specific tasks and processes are to be completed at a cannabis retail location. They cover everything from opening and closing protocols to sales transactions, security measures, cash handling, inventory audits, and customer verification.

Cann Strategy
Jun 34 min read
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How to Increase Dispensary Sales Using Social Media
Dispensaries can’t run traditional paid ads on platforms like Instagram, Facebook, or TikTok. That’s why mastering organic content strategy is crucial for increasing store traffic, brand loyalty, and ultimately, sales.
In this article, we’ll break down proven ways dispensaries can drive sales using social media, all while staying compliant.

Cann Strategy
Jun 33 min read
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How to Use Instagram for Cannabis Business Marketing Without Breaking the Rules
Instagram offers cannabis companies a powerful platform to build brand awareness, customer loyalty, and community engagement. But unlike traditional consumer goods, cannabis businesses face a minefield of strict platform policies and state regulations that can lead to account suspensions—or worse—de-platforming.

Cann Strategy
Jun 33 min read
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How to Use TikTok for Cannabis Business Marketing Without Breaking Community Guidelines
For cannabis brands, there’s one big catch: TikTok strictly prohibits the promotion of drugs, including cannabis, regardless of legality. Accounts are regularly flagged, shadowbanned, or permanently banned for violating this policy—even when content is educational or lifestyle-focused.
So, how do you harness TikTok's reach without getting shut down?

Cann Strategy
Jun 33 min read
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How to Craft a Compliant Cannabis Marketing Plan That Works
To capture market share, cannabis companies must develop impactful and compliant marketing plans—ones that drive customer acquisition, loyalty, and brand visibility while navigating the industry’s legal landmines. Here’s how to do it.

Cann Strategy
Jun 34 min read
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A Strategic Guide to Cannabis Business Operational Success
This article dives into what cannabis business leaders need to know about strategic operations consulting and how it can dramatically improve your business performance.

Cann Strategy
Jun 33 min read
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The Cannabis Consultant’s Guide to Operational Excellence
Operational excellence in cannabis business is not just a competitive advantage – it’s a strategic imperative. For cannabis entrepreneurs and executives aiming to scale from a startup to a market powerhouse, the focus must shift from basic operations to comprehensive, data-driven frameworks that optimize every aspect of the business.

Cann Strategy
Jun 34 min read
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Recognizing the Signs of Downfall in Your Cannabis Business Inspired by Jim Collins' How the Mighty Fall
Many cannabis businesses fall into decline without recognizing the warning signs. Jim Collins' "How the Mighty Fall" outlines five distinct stages of business decline – each characterized by specific warning signs and strategic corrections. This framework offers invaluable insights for cannabis operators of ALL SIZES aiming to detect early indicators of failure and implement corrective actions before it’s too late.

Cann Strategy
May 146 min read
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Becoming an Attractive Cannabis Business Acquisition Target
To increase the likelihood of being acquired, cannabis businesses must adopt best practices and optimize various aspects of their operations.

Cann Strategy
May 133 min read
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Cannabis Financial Plan: A Step-by-Step Guide
A strong financial plan is the backbone of any successful cannabis business.

Cann Strategy
Jan 95 min read
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Top 5 Innovative Holiday Deals for Cannabis Dispensary Shoppers: Maximize Savings Without Sacrificing Margins
Top 5 dispensary deal ideas for this holiday season that are a win-win for retail margins and customers alike!

Cann Strategy
Dec 15, 20243 min read
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What is 280E and How Is It Limiting the Cannabis Industry?
Learn about 280e and its critical impact on cannabis companies across the United States.

Cann Strategy
Nov 20, 202410 min read
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Cannabis Industry Specialized Accountant: An Intelligent, Data-Driven Analysis
This article explores why cannabis businesses need specialized accounting services, supported by data and industry insights.

Cann Strategy
Sep 20, 20245 min read
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Internal Inventory Auditing for Cannabis Businesses
Maintaining accurate & transparent inventory records is critical in the highly regulated and competitive landscape of the cannabis industry

Cann Strategy
Sep 16, 20244 min read
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Cannabis Lab Testing: The Ultimate Guide to Quality Assurance in 2025
The cannabis industry's rapid growth has elevated the importance of quality assurance through thorough lab testing.

Cann Strategy
Sep 11, 20249 min read
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What Is a Cannabis Consumption Lounge?
A cannabis consumption lounge is a designated space where adults can legally consume cannabis in a social setting.

Cann Strategy
Aug 30, 20244 min read
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Cannabis Industry Specialized Consultants: An Intelligent, Data-Driven Analysis
This article explores why hiring a cannabis industry specialized business consultant is essential, supported by data and industry insights.

Cann Strategy
Aug 26, 20245 min read
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