Cannabis Business News

Dispensaries can’t run traditional paid ads on platforms like Instagram, Facebook, or TikTok. That’s why mastering organic content strategy is crucial for increasing store traffic, brand loyalty, and ultimately, sales. In this article, we’ll break down proven ways dispensaries can drive sales using social media, all while staying compliant.

Instagram offers cannabis companies a powerful platform to build brand awareness, customer loyalty, and community engagement. But unlike traditional consumer goods, cannabis businesses face a minefield of strict platform policies and state regulations that can lead to account suspensions—or worse—de-platforming.

For cannabis brands, there’s one big catch: TikTok strictly prohibits the promotion of drugs, including cannabis, regardless of legality. Accounts are regularly flagged, shadowbanned, or permanently banned for violating this policy—even when content is educational or lifestyle-focused. So, how do you harness TikTok's reach without getting shut down?

To capture market share, cannabis companies must develop impactful and compliant marketing plans—ones that drive customer acquisition, loyalty, and brand visibility while navigating the industry’s legal landmines. Here’s how to do it.

Cannabis businesses need specialized marketing companies that understand the industry's intricacies

For the cannabis industry, effective corporate communications are essential to navigate unique challenges and opportunities.

Many cannabis product brands struggle to establish a lasting impression on their customers. What makes some brands memorable?

public relations has emerged as one of the most powerful tools for cannabis companies, offering a strategic approach to building your brand

In the rapidly expanding cannabis industry, building a memorable brand that resonates with customers is essential for long-term success.

Social media for cannabis companies offers a powerful yet risky way to engage customers and build brand loyalty.

Build a strong cannabis brand with a clear mission, unique value, and great customer experience to excel in a competitive market.

In the rapidly growing cannabis industry, effective marketing is more important than ever before. However, creating a marketing strategy...

By creating a unique brand identity, cannabis businesses can establish a connection with their target market, and communicate their values and mission in a way that resonates with their audience.

Scot Rutledge shares why government relations are important in the cannabis industry, how to play an active role cannabis legislation

The following 5 critical components of a cannabis PR strategy will tackle important aspects of your business to understand and discuss with your PR agency, but are actionable enough to get you started on your own.