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Communication and Leadership for M&A Integration Success
Effective communication strategy is crucial in reducing uncertainty and overcoming resistance during mergers and acquisitions (M&A) integration, particularly in the dynamic and heavily regulated cannabis industry. When clear and consistent messaging is absent, it can lead to confusion, mistrust, and lower employee morale.

Cann Strategy
Aug 6, 20254 min read


Top 10 Reasons NOT to Become a Cannabis Entrepreneur
Behind the headlines and hype lies a brutally complex business landscape—one that’s not for the faint of heart.
Before you make the leap into becoming a cannabis entrepreneur, it's critical to understand the very real obstacles this industry presents

Cann Strategy
Jul 30, 20253 min read


Top 10 Reasons to Become a Cannabis Entrepreneur
cannabis industry is rapidly expanding and maturing, creating an unprecedented opportunity for entrepreneurs to step in, build innovative companies, and shape the future of a multi-billion-dollar market. Whether you're a seasoned executive, retail veteran, or new to business ownership, there's a clear business case for becoming a cannabis entrepreneur.

Cann Strategy
Jul 23, 20253 min read


How Corporate Social Responsibility Can Drive Revenue Growth for Cannabis Companies
Corporate Social Responsibility (CSR) is no longer a philanthropic "extra"—it's a strategic necessity. When done right, CSR isn't just good for the world; it's good for business.

Cann Strategy
Jul 16, 20253 min read


Cannabis Mergers and Acquisitions: How to Align Operations for Post-Merger Success
The U.S. cannabis market saw over $10 billion in M&A transactions, driven by consolidation, market expansion, and vertical integration. However, while the initial deal may be celebrated, the true challenge lies in post-merger integration

Cann Strategy
Jul 9, 20253 min read


How Much Does It Cost to Open a Cannabis Dispensary in 2025?
Before launching, it’s essential to understand the true startup costs involved in opening a compliant, competitive, and profitable dispensary.

Cann Strategy
Jul 2, 20253 min read


Top Cannabis Stocks to Watch in 2025: A Data-Driven Analysis
Here's an in-depth look at some of the top cannabis stocks to consider. As the cannabis industry continues to evolve, investors are keenly observing companies poised for growth in 2025.

Cann Strategy
Jun 25, 20253 min read


When a Cannabis Brand Stalls: How to Diagnose and Recover Strategically
The cannabis industry in its current phase of evolution. With market saturation, pricing pressures, and the collapse of hype-driven growth, branding is no longer about launching loud — it’s about enduring smart.

Cann Strategy
Jun 18, 20253 min read


Cannabis Executive Salaries in 2025: How Much Do CEOs, COOs, and CFOs Really Make?
A breakdown of cannabis executive compensation based on the latest data, insights from national salary surveys, and real-world trends from top-performing cannabis companies.

Cann Strategy
Jun 11, 20252 min read


Dispensary Consulting: What It Is, Why It Matters, and How Cann Strategy Helps Dispensaries Succeed
Dispensary consulting comes is a specialized field that helps cannabis retailers build strong foundations, optimize operations, and stay compliant while scaling sustainably.

Cann Strategy
Jun 5, 20253 min read


Top 5 Cannabis Consulting Firms Shaping the Industry in 2025
Below are five of the top cannabis consulting firms in 2025 that have built a reputation for excellence, innovation, and real results

Cann Strategy
Jun 5, 20253 min read


How to Build a Multi-State Cannabis Company: A Strategic Roadmap for MSO Success
This guide outlines the critical components of scaling a cannabis company into a successful MSO using real data, proven practices, and strategic insights drawn from top-performing cannabis enterprises.

Cann Strategy
Jun 3, 20253 min read


The 5 Largest Multi-State Cannabis Companies in the U.S. (2025)
Top 5 cannabis MSOs are setting the tone for industry trends—from branding and customer experience to M&A strategy and vertical integration. Below, we dive into the five largest MSOs in the U.S. as of 2025, based on market share, revenue, footprint, and strategic activity.

Cann Strategy
Jun 3, 20254 min read


Why Cannabis Business Development Consulting Is the Key to Your Company’s Next Stage
Where cannabis business development consulting becomes not just a smart move—but a strategic necessity.
In this article, we’ll explore what cannabis business development really entails, why it’s vital for long-term success, and how working with experienced consultants like Cann Strategy can help you grow smarter, faster, and more profitably.

Cann Strategy
Jun 3, 20254 min read


Dispensary Operating Procedures Explained: The Backbone of Compliance and Efficiency
Dispensary Operating Procedures (SOPs) are formal written documents that detail how specific tasks and processes are to be completed at a cannabis retail location. They cover everything from opening and closing protocols to sales transactions, security measures, cash handling, inventory audits, and customer verification.

Cann Strategy
Jun 3, 20254 min read


How to Increase Dispensary Sales Using Social Media
Dispensaries can’t run traditional paid ads on platforms like Instagram, Facebook, or TikTok. That’s why mastering organic content strategy is crucial for increasing store traffic, brand loyalty, and ultimately, sales.
In this article, we’ll break down proven ways dispensaries can drive sales using social media, all while staying compliant.

Cann Strategy
Jun 3, 20253 min read


How to Use Instagram for Cannabis Business Marketing Without Breaking the Rules
Instagram offers cannabis companies a powerful platform to build brand awareness, customer loyalty, and community engagement. But unlike traditional consumer goods, cannabis businesses face a minefield of strict platform policies and state regulations that can lead to account suspensions—or worse—de-platforming.

Cann Strategy
Jun 3, 20253 min read


How to Use TikTok for Cannabis Business Marketing Without Breaking Community Guidelines
For cannabis brands, there’s one big catch: TikTok strictly prohibits the promotion of drugs, including cannabis, regardless of legality. Accounts are regularly flagged, shadowbanned, or permanently banned for violating this policy—even when content is educational or lifestyle-focused.
So, how do you harness TikTok's reach without getting shut down?

Cann Strategy
Jun 3, 20253 min read


How to Craft a Compliant Cannabis Marketing Plan That Works
To capture market share, cannabis companies must develop impactful and compliant marketing plans—ones that drive customer acquisition, loyalty, and brand visibility while navigating the industry’s legal landmines. Here’s how to do it.

Cann Strategy
Jun 3, 20254 min read


A Strategic Guide to Cannabis Business Operational Success
This article dives into what cannabis business leaders need to know about strategic operations consulting and how it can dramatically improve your business performance.

Cann Strategy
Jun 3, 20253 min read
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